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How Hydrate IV Bar Grew Memberships to 40% of Revenue and Scaled to 21 Franchise Units with MyTime
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Hydrate IV Bar, a 21-unit IV therapy franchise founded by Katie Wafer Gillberg, grew memberships to 40% of net revenue and generated $2M+ in automated client engagement after standardizing on MyTime.
- 21
- Franchise units open, 20+ more in development
- 40%
- Of total revenue driven by memberships
- $2M+
- Generated from automated client engagement
- 9.83%
- Increase in AOV across all booking channels
- $503K
- Lifetime value from referred clients
- $6.1M
- Membership revenue driven through MyTime
Brand Spotlight
Hydrate IV Bar isn't just another wellness concept — it's a mission-driven brand reshaping how people approach health and self-care. Founded by Katie Wafer Gillberg, Hydrate IV Bar blends medical professionalism with spa-like comfort to deliver an elevated, accessible wellness experience. Open seven days a week, with walk-in availability and personalized service, Hydrate IV Bar makes IV therapy feel less clinical and more personal.
With a strong focus on culture, trust, and client relationships, Hydrate IV Bar has created an atmosphere where people come for the service but stay for the experience. Think open-concept service rooms, warm blankets, essential oils, and real relationships with nurses who know your name and wellness goals. What began as a passion project now spans 21 open units across four states, with 20+ more in development nationwide.
And at the center of it all? A deep commitment to franchise scalability and operational excellence.
Scaling Chaos or Consistency?
Hydrate IV Bar was expanding fast — but their old tech stack wasn't keeping up. Disjointed systems meant critical gaps in client experience, marketing, scheduling, and reporting. For a brand where trust and service are everything, the cracks were starting to show. Franchising added another layer: multiple locations, owners, and teams that needed consistency, visibility, and scalability — all while delivering a deeply personal client experience.
The Turning Point: A Platform Built for Franchise Growth
Katie Wafer Gillberg, founder of Hydrate IV Bar, knew she needed more than software. She needed a strategic partner.
Every decision we make is about where we want to be 5 years from now and 100+ open units.
MyTime became the foundation for that growth — bringing every tool into one system while preserving Hydrate IV's signature spa-like experience.
Before vs. After: Operational Reinvention at Scale
Here's how Hydrate IV Bar's operations transformed across every key workflow.
| Workflow | Before MyTime | After MyTime |
|---|---|---|
| Booking Experience | Clunky workflows, frequent drop-offs | Omnichannel, one-click booking via branded app |
| Memberships | Manual tracking, no cross-location redemption | $6.1M+ in revenue with automated management and cross-location redemption |
| Referral Management | Promo codes, staff confusion | Fully automated referral program |
| Client Engagement | No central messaging system | $2M+ from automated rebookings, reviews, birthdays |
| Reporting | Fragmented, low visibility | Centralized, customizable insights |
| Franchise Oversight | Inconsistent systems and standards | Global controls + local flexibility |
The Business Impact of a Smarter System
Since joining MyTime, Hydrate IV Bar has…
Memberships Drive Major Revenue
- 40% of all net revenue comes from memberships, totaling over $6.1M.
- Cross-location redemption and autopay simplified with MyTime.
Branded Guest App Lifts Revenue & Engagement
- AOV increased by 9.83% overall.
- Bookings via the guest app outperformed AOV average by 24–27.75%.
High Repeat Behavior & Conversion
- 66.1% of clients return within 1 month.
- 8.2% of new clients convert to memberships in their first year.
Automated Messages = $2M+ in Revenue
- Rebooking reminders: $867,789
- Review requests: $877,514
- Birthday messages: $165,588
Referrals as a Marketing Engine
- $104K from first-time referral visits.
- $503K in lifetime revenue from referred clients.
- Zero manual tracking required.
Franchise-Ready Operations
- Modern POS supports packages, memberships, and referrals.
- Real-time staff & resource scheduling across all locations.
- Global controls with local flexibility.
Where Medical Meets Spa-Like Comfort
A look behind the brand — the spaces, the team, and the experience clients return for.
Fueling Franchise Growth
The MyTime products driving Hydrate IV Bar's success.
Flexible Communication & Automation
Built-in chat, push notifications, and automated messaging reach clients at the right moment — from booking confirmations to package pre-sales. Staff can tee up sales, ensure clients are prepped, and follow up via app, text, or email.
People love to talk to a human — but they don't always want to take a phone call. The chat has been a huge game-changer.
Point of Sale (POS)
Fast, reliable transactions across every location. Staff can sell memberships, packages, and products while the system tracks, reconciles, and reports — with cross-location redemption of memberships and loyalty points built in.
Global Client Records & Intake
Every client profile is accessible across all locations, complete with visit history, preferences, and medical intake forms — supporting Hydrate IV Bar's high brand standards and continuity of care.
You join a franchise for brand standards. That should include the experience, the training, the tech — everything.
Multi-Location Management
Manage global settings, control staff access, and launch new franchise locations in a few clicks. Push pricing updates, service changes, or marketing campaigns across the network with local flexibility intact.
For us to be able to control aspects of the business on a global scale without physically always being in the spas — it's so beneficial.
Omnichannel Booking
Book via app, website, social media, search, or phone — every source integrated. Confirmations, pre-visit instructions, and reminders are built in to minimize no-shows and increase preparedness.
The easier we can make it — less clicks to actually get that appointment — the better. The app has helped reduce call flow across the board.
Branded Guest App
The entire booking, communication, and loyalty experience in clients' pockets — dramatically reducing friction. Clients spending through the app see 24–27.75% higher AOV per visit.
No matter how exceptional your spa is, a cumbersome booking process can undermine the entire experience. That's why we chose MyTime.
Not Just a Platform
For Hydrate IV Bar, the relationship with MyTime extends well beyond software, it's a partnership grounded in collaboration, trust, and a shared commitment to franchise success. In an industry where operational consistency and exceptional client experience are everything, MyTime isn't just supporting Hydrate IV Bar — it's helping them scale with confidence.
Technology is always changing — but it's rare to have support from people. Cyndi has been a rock for us. Ethan listens. MyTime feels like an extension of our team.
Frequently Asked Questions
How many locations does Hydrate IV Bar operate?
Hydrate IV Bar operates 21 open franchise units across four states, with 20+ more in development nationwide.
What percentage of Hydrate IV Bar's revenue comes from memberships?
40% of Hydrate IV Bar's total net revenue comes from memberships — totaling over $6.1M, with automated cross-location redemption and autopay managed through MyTime.
How much revenue has Hydrate IV Bar generated from MyTime's automated messaging?
Hydrate IV Bar has generated over $2M in revenue from MyTime's automated messaging, including $867,789 from rebooking reminders, $877,514 from review requests, and $165,588 from birthday messages.
What MyTime products does Hydrate IV Bar use?
Branded Guest App, Point of Sale (POS), Omnichannel Booking, Staff & Resource Scheduling, Global Client Records, Multi-Location Management, Memberships, Packages & Referrals, and Marketing & Client Communication tools.
How much did Hydrate IV Bar's average order value (AOV) increase?
AOV increased by 9.83% overall, and bookings made via the MyTime-powered branded guest app outperformed AOV average by 24–27.75%.
What is Hydrate IV Bar's client retention rate?
66.1% of Hydrate IV Bar clients return within one month, and 8.2% of new clients convert to memberships in their first year.
A New Way to Scale
Hydrate IV Bar didn't just adopt a new platform — they unlocked a new way to scale. With MyTime powering their operations, they've turned complexity into clarity, clients into loyal members, and touchpoints into revenue. From boosting AOV and retention to building automated systems that drive $6.1M in memberships and $2M+ in rebookings, Hydrate IV Bar is proving what's possible when you combine brand passion with the right operational engine.
This industry is evolving. We needed a tech partner that evolves with us.
Ready to grow your franchise like Hydrate IV Bar?
Let's talk about how MyTime can help.
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