A franchisor’s job is to see which locations are performing, understand why, and spread what works. MyTime’s franchise reporting software brings membership retention and marketing results together across locations, while parent-account controls keep brand standards consistent. Leadership spends less time assembling spreadsheets and more time acting on what the numbers show.
What should a franchisor track across locations?
At minimum, three things, and how each is trending against prior periods:
- Recurring revenue health
- Client value over time
- Marketing return
MyTime has a report for each. Several, including the Membership Retention Report and the Marketing Attribution Report, can be viewed from the parent account across every location.
How do you measure membership retention?
Membership retention reporting shows whether recurring revenue is growing or leaking. MyTime’s Membership Retention Report shows memberships sold, active, continued, and cancelled, by month or by week, in one view instead of several reports cross-checked by hand. Viewed from the parent account, it combines every location automatically.
The counts are built to reflect real member behavior:
- A membership counts as continued once per period after a successful or pending payment, so a weekly membership billed four times in a month still counts as one member.
- Frozen and suspended memberships count as active but not continued, so pauses don’t inflate retention.
- If a pending bank payment later fails, the membership suspends and drops out of the continued count.
Read more: How Franchise Brands Build Predictable Revenue With Memberships, Loyalty, and Referrals
What is client lifetime value, and how is it measured?
Client lifetime value estimates what a client is worth to the business over the full relationship. MyTime’s Client Lifetime Value Report combines each client’s past spending with a projection of future value and lists clients from highest value to lowest. That shows locations which clients to prioritize for retention and outreach, including long-standing clients whose total value isn’t obvious from any single visit.
The projection uses each business’s own numbers. Expected client lifespan is calculated from the business’s annual churn rate and updates monthly. Only clients with a saved profile are included, so walk-in sales don’t skew the results.
How do you know which marketing drives revenue?
The Marketing Attribution Report tracks each campaign message: opens, clicks, bounces, and the bookings and revenue that follow.
- Direct revenue: bookings and sales from clicking a link in the message.
- Indirect revenue: activity within 14 days of receiving it.
Revenue counts retail, gift card, package, and membership sales, not just appointments and classes. Both parent and location views are available.
Read more: Automated Client Messaging for Franchise and Multi-Location Service Businesses
How can you compare performance over time?
Comparison toggles show the trend on the reports franchisors check most:
- The Membership Retention Report benchmarks current numbers against last month, last year, or both.
- Revenue, payment, client, and booking reports have a “Compare with previous period” toggle that shows the change from last month or last year on every row and in the totals.
Learn more about location insights here.
How do franchisors keep standards consistent?
From the parent account, the brand sets the rules every location follows:
- Service pricing and durations
- Deposit policies
- Royalty fee collection
- Brand colors for the dashboard and Scheduler app
Client intake forms can be managed centrally too. Changes the parent makes sync to every location, and new locations start with the brand’s standard form. Where the brand wants flexibility, such as off-peak pricing times, locations can work from the parent default or set their own.
Read more: Why Audit Trails Are Essential for Multi-Location Service Brands
See how MyTime reports across your locations. Book a Demo
