The pet salon industry exhibits a dynamic nature, with trends in popular dog breeds, requested services, and client spending habits evolving year-over-year.
While anecdotal observations within your salon offer valuable insights, a data-driven approach is crucial for understanding the future trajectory of the pet salon market.
What are some of the top pet salon industry trends that are shaping the market today?
Also, how can software such as MyTime help you stay on trend in this changing industry?
Pet Salon Market Size Overview
The pet industry, already fiercely competitive, is poised for significant growth. This analysis delves specifically into the grooming segment, a thriving subsector within the broader pet care landscape.
Worldwide, the pet grooming industry was estimated at 5.38 billion in 2021. By 2030, it’s expected to grow by an additional 7,09%.
This is reflected in how much a pet owner typically spends on food and veterinary care. The yearly spending per pet is expected to reach $1,320 by 2025 and $1,897 by 2030.
Leverage MyTime’s robust analytics suite to gain valuable insights into your pet salon’s performance. Track key performance indicators (KPIs) across all your locations and benchmark your profitability against national averages for pet salons in similar areas.
Also, you can access over 50 available reports that will give you key insights into your business earnings and employee productivity.
Who Are Your Clients?
According to Statista, the 2023/2024 survey showed that 65,1 million households in the US owned at least one dog.
Pet ownership is closely tied to home ownership. Most people who own a dog are homeowners.
If we break down dog ownership based on generations, it’s visible that:
- 33% of dog owners are Millennials
- 25% of dog owners are Gen X
- 24% of dog owners are Baby Boomers
- 16% of dog owners are Gen Z
- 2% of dog owners belong to Silent Generation
Millennials, known for treating their pets like family, are significantly impacting the pet care industry. Statistics reveal that 82% of US Millennials view their pets as children, fostering a closer bond than previous generations. This, combined with delayed homeownership among Millennials, translates into increased spending on premium pet services and products.
Premium services cater to this trend, offering customized grooming solutions that address individual dog needs and utilize breed-specific tools and products.
Use MyTime software to track your client and canine companion’s preferences. MyTime automatically generates detailed client profiles, including pet and owner names, birthdays, your notes, and preferred communication methods. This valuable data empowers you to personalize the pet care experience and cater to the growing demand for premium services.
Product and Service Preferences: Sustainability vs Inflation
The pet care industry is witnessing a growing demand for sustainable products. Pet owners increasingly seek natural and eco-friendly options for their furry companions. However, rising inflation has introduced a new layer of complexity to purchasing decisions, with price becoming a more decisive factor across pet toys, food, grooming, and other services.
While pet owners continue to invest in their pets’ essential needs, the escalating costs of crucial services like veterinary care, grooming, and pet food must be considered. Balancing these priorities will be key for pet owners navigating the evolving market landscape.
It’s important to acknowledge the variable pricing structure within the pet grooming industry. A typical dog grooming session can range from from $30 to $90, with factors like dog size and salon location influencing the final cost.
Despite rising costs, pet owners increasingly recognize grooming as an essential aspect of their dog’s overall health and well-being. This drives a growing demand for practical and budget-conscious grooming solutions.
Busy lifestyles and cost-effectiveness have fueled the rise of mobile pet care, particularly in the grooming segment. In 2021, the mobile pet grooming market reached an estimated value of $354 million. This trend highlights the growing need for convenient and affordable pet care options.
If you own a pet salon franchise, you can help clients strike a balance between what’s good for the environment and their wallets.
For pet salon franchises, striking a balance between eco-friendly practices and affordable services remains crucial. By catering to this evolving demand, franchises can attract budget-conscious pet owners who prioritize their furry companions’ well-being.
Appointment Booking Trends for Pet Salons
Our research sheds light on key trends in pet salon appointment bookings:
- Online Booking Dominates: A significant majority of users (60%) prefer to schedule appointments online, highlighting the importance of a user-friendly booking platform on your website.
- Omnichannel Engagement: Capitalize on the power of omnichannel marketing. Clients who discover your brand on platforms like Instagram, Google Maps, or Bing are 20% more likely to book directly from those channels. Ensure your brand is readily accessible across these platforms and offer seamless booking options.
- 24/7 Convenience: Today’s pet owners value flexibility. The fact that 43% of appointments are booked outside of regular business hours underscores the need for a robust online booking system that allows clients to schedule appointments at their convenience.
MyTime simplifies the booking process for your clients, allowing them to schedule appointments effortlessly through various online channels, including your website or social media platforms.
The software also tracks how clients discover and engage with your brand, revealing valuable insights into your most frequented booking channels. This data empowers you to strategically optimize your online presence and target marketing efforts effectively.
MyTime’s automated appointment reminders have been shown to significantly reduce no-show rates by up to 85%, improving operational efficiency and client satisfaction.
Stay on Top of Trends in the Pet Industry With MyTime
The pet industry recognizes the importance of regular grooming for canine health, yet rising costs can create a barrier for some pet owners. This, coupled with the increasingly competitive pet grooming market, underscores the need for pet salons to differentiate themselves and offer exceptional value.
MyTime enables pet salons with a comprehensive software suite designed to streamline operations and cultivate a loyal clientele. Leverage MyTime’s features to:
- Simplify Appointment Scheduling: Offer convenient online booking options and manage appointments seamlessly.
- Optimize Inventory Management: Gain real-time inventory insights and ensure you always have the necessary supplies on hand.
- Make Data-Driven Decisions: Utilize powerful analytics to track key performance indicators, identify trends, and make informed business decisions.
- Enhance Client Experience: Manage client communication, offer loyalty programs, and foster positive interactions.
- Effortless Transactions: Streamline payment processing and ensure smooth financial operations.
By harnessing MyTime’s capabilities, your pet salon can streamline operations, optimize client service, and gain a competitive edge in the evolving pet grooming industry.
Book a free demo and get started.
