Manila, Philippines – 10/21/2025 – Lay Bare, the Philippines’ largest and most trusted waxing, skincare, and brows salon franchise, has partnered with MyTime, the premier operating and point of sale system for high-growth service brands, to unify and scale operations across its 182+ locations nationwide.
This collaboration strengthens Lay Bare’s leadership in the beauty space by pairing its operational excellence with modern technology. It also marks MyTime’s expansion into Southeast Asia, supporting franchise brands rapidly scaling across locations and services.
“We needed a platform that could grow with us,” said Fiona Hilario, Chief Operations Officer at Lay Bare. “MyTime offered the configurability and ease of use our team needed to expand quickly, while improving both client experience and operational visibility.”
With MyTime, Lay Bare is now streamlining operations and managing growth more effectively across all 182+ franchise locations. Key capabilities include:
Unified operations: Booking, POS, inventory, marketing, and reporting are now managed through a single platform with one login.
Omnichannel booking: Clients can book in-store, on the website, or through Facebook, Instagram, and Google. More than half of Lay Bare’s online appointments currently come directly from the integrated website booking widget.
Faster expansion: Services, products, pricing, client records, and marketing templates can be centrally managed, enabling new locations to launch quickly and consistently.
Automated engagement at scale: Follow-ups, reminders, rebooking prompts, and campaigns can now be built once at the corporate level and deployed consistently across all 182+ locations, ensuring every client receives timely, personalized communication while reducing manual work for staff.
Simplified staff experience: A modern, intuitive interface shortens onboarding time and makes daily tasks easier across the Lay Bare brand.
Franchise-level oversight: Locations are grouped and managed by franchisor or ownership group, ensuring consistency and simplifying brand-wide tracking.
Client visibility at scale: A global client database with labels allows Lay Bare to organize and manage its large client base while supporting brand-wide initiatives.
Data-driven insights: Embedded Amazon QuickSight dashboards deliver real-time reporting across all locations, with the flexibility to create custom reports and strategic decisions.
From daily operations to nationwide expansion, Lay Bare is building a future-proof business – walang hassle.
“Lay Bare is an iconic brand, and we’re proud to support their continued growth,” said Ethan Anderson, Founder & CEO of MyTime. “This partnership is part of our ongoing investment in the Southeast Asian market and a strong signal that our technology is built to power franchises anywhere in the world.”
As more multi-location brands in the Philippines look for modern, scalable solutions, MyTime offers a unified platform that simplifies operations, improves consistency, and helps franchises grow faster.
About Lay Bare
Founded in 2006, Lay Bare is the Philippines’ premier waxing expert, now operating 182+ locations nationwide. With a mission to make smooth, hair-free skin accessible and comfortable, Lay Bare offers brow-to-toe waxing using all-natural ingredients, backed by curated service rooms and a thoughtful post-care experience.
Lay Bare is committed to constant innovation, sustainability, and delivering a consistent, high-quality experience across its salons. Its approach combines affordability and reliability so clients can feel confident, pampered, and empowered.
About MyTime
MyTime is the premier operating platform purpose-built for multi-location retail service chains and franchises, unifying scheduling, point-of-sale, customer engagement, marketing, and more into one powerful system. Designed to help brands operate smarter and scale faster, MyTime delivers the visibility and control needed at the corporate level while supporting location-level efficiency and exceptional client experiences.
With advanced booking technology and integrations across Google, Facebook, Instagram, and other digital channels, MyTime enables customers to find, book, and transact anywhere they engage with your brand. Its advanced marketing, loyalty, and retention tools increase visit frequency and customer lifetime value, while operational automations simplify the complexity of running large, distributed businesses.
Trusted by leading franchises worldwide, MyTime helps retail service brands unify operations, drive revenue growth, and deliver consistency across every market they serve. For more information about MyTime and its work with leading brands in beauty, wellness, pet care, and other service industries, visit www.mytime.com.
