Building effective customer retention strategies for your salon starts with focusing on the factors that matter most to clients: strong relationships, consistent service quality, and perceived value. With the right approach and tools like MyTime, you can foster loyalty, reduce churn, and turn one-time visitors into lifelong customers.
So, how can you build customer retention strategies that keep your hair salon’s clients coming back?
The key lies in understanding what truly matters to your clients. What are their expectations for a hair salon experience? Why do they choose to remain loyal to their favorite salons or hairstylists?
In this blog, we’ll explore what motivates clients to return, share actionable tips for boosting client retention at your hair salon franchise, and show you how franchise management tools like MyTime can enhance your customer retention strategies and build long-term loyalty.
Why Do Clients Return to Hair Salons?
Clients weigh in location, atmosphere, convenience, value for money, previous salon experience, and reputation when choosing a hair salon. However, there are three main deciding factors behind returning clients:
- Relationships — 58% say they remain with hair salons because they’re loyal to hairstylist or salon
- Quality of service — 52.9% say that they’ll come back to the hair salon if they’re satisfied with the result
- Price of the service — 63% say that they consider the affordability of the hair salon
These factors highlight that strong customer retention strategies require more than just one-off promotions or discounts. Building genuine relationships with clients can outweigh even the quality of the service itself. A warm, personalized experience often leaves a lasting impression.
However, excellent service and value for money remain non-negotiable. Even the friendliest staff can’t make up for subpar results or poor value.
Make Communication Effortless With 2-Way Messaging
Communication is the key to building healthy and long-term relationships with your salon clients. It has to run smoothly in every stage of the business — from booking to providing the best customer service.
MyTime is a franchise management software that integrates booking, POS, CRM, inventory, client analytics, and marketing. It also has 2-way messaging for franchisees.
Staff can send messages directly to clients and vice versa. Clients can let them know if they’re late for an appointment or send them pictures of hairstyles for reference.
Increase Rebookings With Automated Reminders
Keeping clients coming back for regular hair appointments can be tricky. Busy schedules often lead to forgotten rebookings, and a simple reminder can be the key difference between a loyal client and a one-time visitor.
MyTime takes the guesswork out of rebooking for both you and your clients. It automatically sends personalized reminders when it’s time for their next appointment, based on their service history and usual booking patterns. This “set it and forget it” feature lets you customize reminders for each service you offer, saving you valuable time.
The great news is that these reminders increase rebookings by 30% for our clients.
Also, automated reminders save time for franchisees and staff who would otherwise have to send them manually.
Reward Loyal Clients
One way to retain hair salon clients is to show them your appreciation. With MyTime, you can do so with loyalty programs and special promotions for your VIP clients.
For example, a hair salon can provide:
- A point-based loyalty system that clients can redeem after reaching a certain threshold
- Digital stamps that a customer can get with every salon visit (and receive a gift or a voucher with a certain number of collected stamps)
- Rewards for clients who book within a specific timeframe (e.g. after four to six weeks of their last appointment)
- Benefits for VIP clients (such as special discounts and services)
MyTime lets your salon go beyond appointments and create targeted promotions for your clients. Use it to reward your loyal customers or incentivize them to schedule regular hair care appointments at any of your locations.
Building a Loyal Salon Customer Base With MyTime
Clients return to hair salons if they form a bond with the salon or hairdresser or feel confident that they’ll receive the best quality service they can afford.
Franchise ownership comes with a unique challenge: stylist turnover can’t mean client churn. Building brand loyalty ensures clients return to your brand, no matter the stylist or location. Consistency is key.
Clients need to know that regardless of which salon they choose, they’ll receive the same high-quality service they expect.
MyTime empowers you to maintain brand consistency across all your salons from a central hub.
This streamlines operations and helps you build client loyalty. In fact, MyTime clients have seen an 85% reduction in no-shows thanks to automated appointment reminders. They also leverage MyTime’s real-time data to launch targeted marketing campaigns that resonate with their clients.
Do you want to maximize the client retention rate for your hair salon?
Start with a free demo and customize MyTime for the unique needs of your salon franchise.
