You never know where your customers might find your business.
Some will discover your services via Google search. They might look up salons, spas, or barber shops near them. And see one of your business locations pinned on Google Maps.
Others will search for a problem your franchised business solves. “How to groom my anxious pet? Which salon does unique nail art for a wedding? Which medical spa removes tattoos?” And see all the answers on your website.
Or they might follow you on social media. They start trusting you after seeing your results — how your business changed other people’s and pet’s lives. Think trained dogs. Beautiful hairstyles. Rejuvenated skin after the treatment in one of your salons.
Then, there is word of mouth where someone recommends your services.
When potential clients find your services online, how can you make sure they book with you instead of your competitors?
Make the booking process effortless.
Whether potential clients find your socials, Google Maps, or website, the booking option should be frictionless.
One click away.
At MyTime, we call this omnichannel booking.
Basically, it allows your clients to book from any channel they want.
We understand that for service-based businesses to stay competitive and capture more business, being where your clients are and offering a seamless booking experience are key.
Benefits of Omnichannel Booking
A lot can go wrong with bookings. You can lose clients to competitors that have website booking options (while you don’t). Then there are overlapping appointments, no-shows, and overbooking nightmares.
Omnichannel booking helps you overcome these challenges. Here’s why it’s beneficial to have it in your franchise or multi-site management arsenal.
Bookings Made Simple For Clients (Anytime, Anywhere)
MyTime’s omnichannel booking is convenient for clients. They can book anytime, from any channel or device they prefer. Whether they find your business over Google, social media, or website, they can book an appointment right then and there.
For clients that had booking options on other channels, MyTime helped them book 50% more new clients by adding an extra booking option via Google search.
That is, clients would choose them over other businesses that show up on Google Maps but don’t offer a “book” option.
This worked because clients prefer simplicity. According to the Simplicity Index, customers are 64% more likely to recommend a brand that offers a simple experience.
With features such as self-scheduling, 24/7 booking availability, booking from any channel, and the ability to reschedule or cancel appointments online, MyTime makes booking as simple as it can get.
Increased Booking Rates and More Revenue
MyTime increases bookings with targeted marketing efforts. But it also makes sure that clients show up to their appointments in spas or salons.
Having the ability to book an appointment from any channel will get your customer through the door because this removes friction and simplifies things.
The option to book 24/7 also increases the chance that someone will book you instead of your competitors. Our research shows that 43% of bookings happen outside of business hours.
How do you make sure clients book again?
MyTime goes far beyond simple booking—it’s a comprehensive solution. With powerful features that encourage client attendance and promote rebooking, MyTime helps you build lasting relationships with your customers.
MyTime combines booking and automated marketing seamlessly in a single platform. MyTime enables you to create targeted marketing campaigns for your existing clients, encouraging them to rebook. You can then track the success of these campaigns to identify which ones yield the highest conversions.
Another significant challenge for salons, spas, and barbershops is dealing with client no-shows. MyTime reduces the number of no-shows by 85% with automated appointment reminders.
One message can prevent potential revenue losses that stem from cancellations.
Creating Loyal Customers For Your Brand
Consistency is key to franchise success. Customers expect the same level of service across all locations, including the booking experience. By offering a uniform booking interface across all platforms and locations, customers can easily book appointments at any franchise location.
Each franchisee can run their own campaigns, manage, and update staffing at their individual locations. Meanwhile, the franchisor has oversight and can view data and performance metrics, all from a single platform.
Streamline and Make Booking More Efficient
Want to spend less time on phone calls and emails?
Omnichannel booking reduces manual work and administrative tasks associated with appointment scheduling.
While your clients can still book over the phone or do it in person, research shows that 60% of clients prefer to schedule appointments online.
With MyTime Omnibooking, your clients can easily book appointments from anywhere, at any time.
The advanced booking features of MyTime allow your clients to not only check general availability for your location but also see which of their favorite hairdressers, barbers, nail artists, or pet groomers is available.
Encourage Customers to Book Again
How can you make booking easy for return clients? Make it easy for returning clients to schedule their next appointment, whether at your beauty salon, barbershop, or med spa. MyTime simplifies the booking process, encouraging repeat business and fostering a loyal clientele over time.
For example, our rebooking reminders have increased visit frequency by 30% for our clients.
Omnichannel booking captures valuable customer data across all touchpoints. Based on your client’s past behavior, you can personalize marketing campaigns, optimize scheduling, and improve customer service.
Omnichannel Booking Meets Customers Where They Are
Omnichannel booking opens up a world of possibilities for your clients. Whether they prefer to book over the phone, Google, Instagram, or your website, they can do so easily.
Anywhere, anytime, from any device they prefer.
However, MyTime is more than a booking software. It centralizes your key business operations — from POS, analytics, marketing, customer profiles, and appointments to customer relations and inventory.
For your clients, this means they can schedule an appointment with a preferred hair stylist or pet groomer. And choose a payment method they prefer.
Do you want to reduce no-shows, book new clients, and avoid booking nightmares?
Omnichannel booking is one of many of MyTime’s features designed to increase the revenue of your franchise or multi-site business.
Customize your MyTime and make booking effortless for your clients.
